Search Engine Optimization - How?
The beauty of online marketing is still its low cost, and high return. Investing in Search Engine Optimization can be done at a fraction of the cost of a conventional advertising campaign, with much higher results in most business niches.
Why? When it comes to tourism and travel related subjects, the internet has become so much more than a research tool for most people. People book their hotel, their rental car and even their entertainment on the web – straight from Google™. Positioning your business well in Google™’s search engine is extremely valuable, and can mean a difference up to a couple hundred percent in online sales.
How does Google™ rank sites? Well, apart from your on-site choices and content – Google relies heavily on the links pointing to your site and pages to value their importance. Here’s where Google’s PageRank™ comes into play.
Google describes PageRank:
"PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important"."
What that means is: the more relevant and “important” pages link to your website, the higher Google™ will value it, and the higher you’ll rank for the keywords you’re trying to target. This is where we can step in. By naturally increasing the number of sites linking to your web site, we can help you rank better in all major search engines, and save money in the long run!